Who Can You Trust and Where Can You Go For Cosmetic and Reconstructive Surgery?

By: Dr. Leonik Ahumada, representing the group of (Dr. Asokan, Dr. Rogers, and Dr.Nijher)

allsurgeonsThirty years ago virtually all surgery was performed in hospitals with lengthy in hospital stays. Today many procedures can be performed safely and efficiently in an outpatient setting. Outpatient services are provided by ambulatory surgical centers. These centers were first opened in the 1970's and since that time have developed into high quality, costeffective alternatives to inpatient hospital care. These centers can be within a hospital (performing inpatient and outpatient procedures) or free standing facilities that concentrate on outpatient procedures only.

Ambulatory surgery centers can be multi-specialty centers that perform procedures ranging from cataract surgery to colonoscopies in the same building or they can be highly specialized centers such as cardiac catheterization centers or outpatient plastic surgical facilities. Although there are several settings where surgery can be performed such as hospitals, office-based, clinic or minor procedure rooms, the ambulatory surgical center is highly regulated by federal and state entities. Physician offices in contrast generally are not required to meet similar standards.

The safety and quality of care offered at ambulatory surgical facilities is regulated by state licensure, Medicare certification and voluntary accreditation. This consists of rigorous initial and ongoing inspections and reporting by these centers. Ambulatory surgery centers that serve Medicare beneficiaries must be certified by the Medicare program and must comply with federal government standards for the purpose of ensuring the quality of the facility, infection control and patient safety. Part of these guidelines includes staff registered nurses for patient care, strict protocols for patient recovery and discharge, emergency planning, and written guidelines for transferring patients to hospitals if needed.

At the Aesthetic Center for Cosmetic & Reconstructive Surgery we offer the safety and comfort of an on-site ambulatory surgical center for our patients. Our center is certified by Medicare which translates to certification that meets federal and state standards for safety, infection control and outcomes evaluation. We perform outpatient cosmetic and insurance covered plastic surgery procedures. Our entire center specializes in plastic surgery. From our staff of Board Certified Plastic Surgeons, anesthesia staff, registered nurses and certified surgical technicians the entire center is dedicated to providing high quality, safety and comfort to the plastic surgical patient.

 

Skin Deep : A Face From an Infomercial

NY Times Published: June 3, 2009

IT used to be that a cosmetic surgery patient who was tired of sagging jowls would discreetly ask for names of reputable doctors who did face-lifts. A surgeon, building a practice as word of mouth about his skills spread, became, in effect, his own brand.

But now face-lifts themselves are being branded. Certain minimally invasive procedures are marketed directly to patients in a one-size-fits-most approach. Patients pick an operation — usually after seeing it touted online, on TV or in magazines — and are referred by a national organization to a doctor.

Two procedures sold this way are the Lifestyle Lift, which an ad in Family Circle describes as “revolutionary” and a way to “remove wrinkles, frown lines and sagging skin” in about an hour; and the QuickLift, which also benefits from nationwide marketing that promotes a short recovery and only local anesthesia.

Because these procedures, priced at $4,000 and $5,900, contrast with more extensive face-lifts requiring general anesthesia and usually costing more, they have become popular: More than 100,000 patients have received the Lifestyle Lift alone since 2001, according to the company.

cosmetic-surgery190 But some surgeons think branded face-lifts are problematic. It is not the procedures themselves that disturb critics — many plastic surgeons and otolaryngologists (head and neck surgeons) offer their own quick-recovery face-lifts. But some doctors are concerned that patients may be so persuaded by advertising that they don’t seek a second opinion or investigate the full range of options. Consumers may pick a minimally invasive procedure when the results they seek may require more complex — and expensive — intervention.

“What’s new is this is plastic surgery being marketed to the public as a widget,” said Dr. Brian Reagan, a plastic surgeon in San Diego. “People are buying, so buyer beware.”

In this new landscape, patients are encouraged to seek an advertised procedure rather than work with a surgeon to select from a menu of options. What’s more, some patients are now “looking not for the best doctor, but the one who has the magic wand,” said Dr. Reagan, who has given a lecture titled “Invasion of the Mini-Lifts ... Coming to a Clinic Near You.”

Dr. David M. Kent, an osteopath and facial plastic surgeon who founded Lifestyle Lift, said he employs nearly 100 doctors in 31 offices who are trained to do Lifestyle Lifts. (The company also has 10 doctors in private practice who license its brand.) “Every single patient gets the same basic face-lift,” he said, explaining that it consists of lifting underlying layers of muscle and connective tissue, and trimming skin. Patients also receive custom nips and tucks as needed.

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Q: Are You Often Thinking About HAIR LOSS?

The Aesthetic Center Offershairstory1
State-of-the-Art Hair Restoration

For individuals struggling with hair loss, good news is here — the Aesthetic Center for Cosmetic and Reconstructive Surgery is now offering a hair-loss restoration procedure. Leading this service is Dr. Leonik Ahumada who has received extensive training in hair-loss treatment.

“Hair transplant surgery is an effective hair replacement solution” says Dr. Ahumada, “By the time patients visit with me, they have already tried several other treatments to curb their hair loss.”

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BOTOX: Is it right for you?

Have you caught yourself looking in the mirror and finding that those wrinkles that once didn’t bother you all of a sudden look deeper?  Do people ask you if you are upset because they notice frown lines in your forehead? Are you getting tension headaches from straining the muscles of your face? Well, you’re not alone.

As millions of Americans age, they find themselves looking for that fountain of youth. Well it might be as close as your nearest plastic surgeons office. Various drug companies along with physicians have developed products to help diminish signs of aging. One of those products has made its way into the everyday  vocabulary and that product is BOTOX.

BOTOX is a purified protein made from a toxin produced by the bacteria Clostridium botulinum. By blocking the nerve signals to the muscles of your face, BOTOX works to weaken those same muscles that cause frown lines and wrinkles. The procedure consists of multiple small injections of the toxin into the problem muscles. Areas in which it is commonly used are the forehead, the brows, the crow’s feet around the eyes as well as other specific targeted areas. It has become a common procedure in many physician offices as it can be done in a short period of time on an outpatient basis.  The effects of a BOTOX injection generally last 3-4 months , therefore repeat injections are required as maintenance.
With its popularity increasing, the misuse of BOTOX has also risen. Many patients go in for the procedure with misconceptions about what BOTOX can do for them. BOTOX is very useful for early signs of aging such as forehead lines, frown lines, crow’s feet and mild brow elevation caused by muscle overactivity. What BOTOX is not useful for is filling in wrinkles, improving skin quality or the tightening of loose skin.  These conditions may require other treatments such as injectable fillers, laser therapy or even cosmetic surgery.

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A More Beautiful You

110-aesthetic-ctr_makeup1Originally published in Ocala Style Magazine

The Aesthetic Center offers its clients a multitude of make-up options.

"I worked with horses in the humidity and heat," explains licensed permanent make-up artist Kris Carroll. "By the time I got my hat and boots on, my make-up had already melted off my face. That's how I became interested in permanent make-up.

"One afternoon I was watching television and they were talking about someone in Alabama that did permanent make-up. I looked into it and ended up having my eyebrows and eyeliner done."

Kris was so impressed with her own experience and results that she wanted to offer this service to others.

Read more...

 
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